Trade Marketing Manager

• Employment Type: Freelance / contract
• Location: Portland, OR
• Schedule: 40 hours per week
• Work Arrangement: Primarily onsite with limited work-from-home flexibility
• Duration: Funded through 12/31/2026
• Status: Immediate priority opening

About the role:

We're seeking an experienced Trade Marketing Manager to lead the development and execution of account marketing and activation plans for key retail partners. This role is ideal for a collaborative, analytically minded marketing professional who thrives at the intersection of brand, sales, merchandising, and consumer activation.

Responsibilities:

• Create, build, and execute account marketing and activation plans that drive business growth and improve brand health KPIs
• Define and align a seasonal marketing calendar across product, retail, and brand activity
• Execute the account marketing calendar to win at the point of purchase in key doors and categories
• Develop and deliver activation strategies and roadmaps that support commercial and strategic goals
• Drive sell-through, consumer engagement, and share growth across channels and platforms
• Measure the effectiveness of activation plans through execution quality, visual impact, and sell-out performance
• Develop and execute targeted consumer activation activities across categories, concepts, and channels
• Secure strong in-store presence and share of space within key destination doors and locations
• Manage the seasonal activation calendar process from planning through in-store implementation
• Lead and support account interaction meetings to ensure smooth cross-functional execution
• Translate customer, product, and consumer insights into effective market activation strategies
• Partner with internal and external stakeholders to deliver toolkits and implementation assets needed for deployment
• Track budgets, manage costs, and report on campaign efficiency and commercial success

Requirements:

• 5 to 8 years of relevant experience
• Background in trade marketing, account marketing, category management, merchandising, ranging, sales, or related fields
• Strong collaboration and communication skills
• Ability to influence stakeholders and make fact-based decisions
• Strong analytical, organizational, and process-oriented mindset
• Solid business acumen with the ability to operate from a broader cross-market or global perspective
• Ability to work effectively in a team environment and under pressure
• Intermediate to advanced Microsoft Office skills
• Fluent English language skills

Additional Details:

• Works closely with marketing, account marketing, merchandising, product category, and sales teams
• Interfaces with third-party vendors and agency partners
• May support special make-up and franchise creation/development initiatives
• Serves as a key point of contact for consumer activation activities
• Opportunity to contribute to high-visibility retail and brand activation efforts